Sep 4, 2018 - Since I started selling digital downloads on Etsy I have made 100s of dollars a month! Here are all my best tips and ideas for how to create. In the last couple years, Etsy has grown by leaps and bounds as it works to keep up with changing technology in the world of e-commerce. Selling digital downloads on Etsy is easier than ever before with a simple, automated system that lets you make money in your sleep. CraftHub.me is a instant digital download delivery service provider for Etsy shops. Etsy shop owners who sell digital items can completely automate their business with CraftHub.me, saving time that can be used to grow your business. Think creatively - do you have a skill or something you can make into a digital file that people might be interested in learning or using? This is a step-by-step guide to listing a digital file. To sell a physical item, please see our article on listing physical items. Before you can start listing items, you must be registered as a seller. To begin, sign in to your Etsy account and go to Shop Manager > Listings and click the Add a listing button on the top right.
- How To Make A Digital Video
- How To Make A Digital Download For Etsy Facebook
- Sell Digital Files On Etsy
So you have a .zip file that you need to open, let’s do a quick how to on How To Open Zip Files!
Opening Zip File From Etsy
So this whole tutorial started after I received several questions from our Etsy shop, GEEKINESS– about .zip files with customers needing help opening them. No worries, friends – I’ve got you!
What is a Zip File and Why Do People Use Them?
Don’t you love knowing the WHY? Well, let’s look at the what and why of zip files.
What is a Zip File?
A zip file is a compressed file that is like a digital folder that compresses multiple documents down to one file. So when you receive a zip file, it may just look like one file – but typically there are multiple files inside the zip file – you just need to open it. How to open a zip file, you ask? Keep reading! We have a quick .zip file tutorial to have you unzipping files in no time.
Why Use a Zip File?
Zip files are used to compress file sizes and the amount of files. So rather than sending you 6 large image files, I can compress these down to a smaller size and send you just 1 file – rather than 6!
This helps a ton, especially in the case of an Etsy seller like myself. Since the majority of our digital products offer you various file formats, and Etsy limits file sizes and the amount of files you upload, zip files are the norm and standard.
How to Download a Zip From From Etsy
So you purchased a digital download or printable and need to know how to download a zip file from Etsy. Zip files for download are typically available in 2 spots – immediately after purchase you should be presented with an option to download your digital zip file or files. Another way is to go to your Etsy account and view your orders. There is a link provided in your account for downloads.
Another shortcut to download, but make sure you are logged into your Etsy account to do this – simply go to this URL but replace your order number at the end!
https://www.etsy.com/your/orders/ORDERNUMBERHERE/downloads
NOTE: – depending on the seller, your Etsy digital download (or Etsy zip file) may only be available to download for a certain period of time.
How to Unzip .Zip File Tutorial
Alright, now that we know what a zip file is, why people use it and how to download a zip file from Etsy – let’s talk about how to OPEN the zip file!
Here is a quick zip file tutorial to help understand how to unpack those files and understand why people use zip files, anyways!
How to Open a Zip File
Here is how to open a zip file or zip folder. Do note, depending on which operating system you are using, it will vary on how to open a file. These zip file instructions are for opening a zip file on a PC or Mac (laptop or desktop computer, doesn’t matter – just follow the direction per your operating system.) If you are trying to extract a zip file on your phone, tablet (or mobile) – keep reading.
Mac
For us Mac users, opening a zip file is easy peay.
- Located the zip file and double click on the file
- Your zip file will be extracted to a folder in the same location of the original zip file.
- You can delete the zip file, if you want (I have a file hoarding program and keep ALL THE FILES!)
Windows 7 and Windows 10
If you have Windows 7 or Windows 10 – here is how to open a zip file:
- Right click on the zip file and choose “EXTRACT ALL”
- Choose where you want the zip folder to be extracted
- Keep the “SHOW EXTRACTED FILES WHEN COMPLETE” unchecked
- Click the “EXTRACT” button to start unzipping (or extracting the zipped files)
- Your zip files will now be located in the location that you selected
- You can delete or keep the zip file – your choice!
Windows XP and Vista
Windows XP and Vista users, here is how you open a zip folder on your computer:
- Double click on the zip file
- Next, click on “EXTRACT ALL FILES” link
- An Extraction Wizard will open – click “NEXT”
- Choose where you want your unzipped folder to go
- Click “FINISH”
- You can now find your unzipped files in the location that you selected.
- You can delete or keep the zip file.
How to Open a Zip File on Your Phone, Tablet (Mobile)
To open a zip file on mobile or your tablet, you will need an app or to use a website.
Apps to Unzip Files
Here are a few app suggestions for unzipping files:
Unzip Files from Apple / iOS
iZip App – zip or unzip files via this ios app.
Unzip Files from Android
WinAip App– tried and true app to extract zip files and to zip files.
Websites to Unzip Files
Saying no to adding yet another app, we get it. Here are some websites to unzip your files – remember these are third parties, use with caution. Don’t ever upload anything that contains information that you don’t want everyone to have. It’s the internet, people!
In conclusion, I hope that this zip file tutorial helps you understand what a zip file is, why people use zip files and how to open zipped files on any device.
Happy unzipping!
Related
I’m excited to share with you guys the ultimate guide to selling digital downloads on Etsy. Have you thought about selling digital downloads but don’t know how to start? This Etsy tutorial will surely help you get started the right way.
I am by no means an Etsy expert, but I have learned my share of what to do and not to do. My first year on Etsy I made over 20K selling digital prints. In this post, I will reveal all of my tactics and tools that I’m currently using to grow my sales, drive traffic to my shop, and things I have learned throughout the course of my first year.
Before I proceed with the tutorial, I do want to make it clear, Etsy SUCCESS does not happen overnight. You will need to do countless hours of research, optimize your profile and shop, create products to sell, design a logo, brand your store, build listings, market your shop and all of this before making a sell. If you have not done so yetjoin Etsy today and receive 40 FREE listings! Click here to get started!
Let’s go ahead and dive into the tutorial.
A digital download is a an electronic form of a document or file that the buyer will receive without receiving a physical copy. The buyer will receive an electronic copy of the file in which they can print from home or at their local printing shop.
Defining Your Niche?
Before you open your Etsy shop, its essential to identify your niche. I recommend choosing a niche that will set you apart from other Etsy shops and that you’re passionate about. If you aren’t passionate about your niche, you will most likely quit and and not put the required effort needed to build a thriving successful shop.
Things to keep in mind when defining your niche:
- Make sure to pick a niche that has a high-demand, not too broad, or too narrow.
- Are you tackling a competitive niche but you don’t have sufficient time to dedicate to it?
- Treat your online business like any other business.
- Invest all the necessary time to find the best niche concept for your Etsy shop.
- Research other Etsy shops that have been open for a minimum of one year and measured their success.
If you’re having a hard time deciding on a niche find inspiration using Craft Count. This is a free tool that you can track top Etsy sellers in every category and get inspired.
What tools to use to create a digital file?
The next step after choosing the niche for your Etsy shop is finding a program or software to make your digital files. What tools do you plan to use to create your design? I personally use Adobe Photoshop. I am by no means a graphic designer and before Etsy any designs that I needed for my blog or social media platforms, I was paying others to do for me.
The best thing I did was take the risk with Adobe Photoshop and taught myself how to use the program. Adobe Photoshop is a graphics editing program by Adobe and you can pretty much use it for any kind of image editing, touching up photos, creating graphics, drawings, and much more. I highly recommend doing the free trial online.
Here is a list of other tools you can use to create your design:
Adobe Illustrator: is a vector graphics editor developed by Adobe. You can download a free trial for seven days.
Canva: You can create beautiful designs with the drag and drop feature without having no experience. Canva is simple to use and the best part is FREE.
PicMonkey: Create beautiful photos, logos, social media graphics, and much more with PicMonkey powerful photo editing and graphic design software.
Adobe Acrobat Reader DC: Allow you to make editable PDF files that you can sale on Etsy. Editable files are a great way to make passive income on Etsy.
Pixlr:The robust browser photo editor is great for editing images. No download is required and its 100% free.
These are some of my favorite tools to use when creating a digital download but keep in mind there are tons of software and online programs you can use.
What to consider when opening up your Etsy shop?
1. Naming Your Etsy Shop: You’ll need to come up with a creative name for the shop. You’re joining the 1.7 million stores that are already on Etsy so your shop name might be taken. You can try adding words such as “shop” or “boutique” to the end of your desired name.
Make sure your shop name matches your niche. For example, if you plan to sell Wedding Designs you can name your shop, “Wedding Designs Boutique” or “Wedding Designs by Mila.” I personally prefer adding the keywords to my shop name so when potential customers are browsing the Etsy feed they will be tempted to click on my name since it matches what they are looking for. For instance, if your selling stationery items, a great name would be, “Everything Stationery.”
The sign-up process to open your shop can be pretty long so make sure to take your time and don’t rush to open the store until you have chosen a wisely name and uploaded at least one listing. Before you can even open up your Etsy shop you will need to follow the Quickstart-Etsy Checklist.
2. Etsy Banner: You will want to differentiate your shop by adding an Etsy Banner. It’s not a deal breaker, by any means if you don’t have a banner. I personally like to incorporate a banner for branding purposes. Also, keep in mind that your banner should tie into the aesthetics of your shop. I have also seen top stores who change their Etsy banner based on the seasons and specials. And other stores use the banners as a way to showcase their handmade products or digital prints.
If you’re in need of a banner, you can find many stores on Etsy who sell already pre-made banners. You can also create your own banners using free tools such as Canva.com
3. About Us Page: The about us page is one of the most significant components of your Etsy shop. The about should include a brief description of your store, products, and services. The about us page helps build credibility and increases trust with your customers. In the about us section, you can even upload pictures of your studio to showcase your workspace. The about me page and pictures will help create a story behind your business.
It can also lead to unexpected collaborations and opportunities including press coverage. Many shops have been featured on sites such as BuzzFeed as a result of having their shop optimized and having an awesome about us page.
The about us section is divided into different sections:
- Shop Story: How you got started?
- Story Headline: Sum up your shop in one sentence.
- Story: You have up to 5,000 characters to share how your business was founded.
- Shop Video: Many Etsy sellers upload videos of their workspace. You can be creative as you like.
- Photos: You can upload pictures of your workspace or products.
- Shop Members: You can list anyone directly employed by you with helping you run the shop.
- Production Partners: You can list production partners who help physically produce your items but who’s not a part of your Etsy shop.
- Links: You can add a link to your website/blog and social media platforms.
4. SEO (Search Engine Optimization): If you’re committed to building a successful Etsy business, you have to focus on finding profitable keywords by utilizing SEO. What does SEO stand for? Search engine optimization. If you want your product or services to be found by Etsy search engine and Google, then you must spend the necessary time researching keywords.
EtsyRank is a great way tool to help you find low competition keywords which will in return be a high return on your investment and time. The most significant mistake you can make is trying to optimize your store with keywords that have too much competition.
*** Pro Tip *** A rule of thumb is to find keywords with low competition but high searches.
How to research for keywords using Etsy Rank?
1. Log into EtsyRank.com
2. Click on “Tools” on the left-hand side of the menu, then select “Keyword Tool.”
3. Type the keyword you’re researching for example, “Wedding Invitations” and click on “Get Keyword Ideas.”
4. The EtsyRank Keyword Tool gives you access to alternative keyword and tag ideas for your listings.
1. Log into EtsyRank.com
2. Click on “Tools” on the left-hand side of the menu, then select “Keyword Tool.”
3. Type the keyword you’re researching for example, “Wedding Invitations” and click on “Get Keyword Ideas.”
4. The EtsyRank Keyword Tool gives you access to alternative keyword and tag ideas for your listings.
EtsyRank uses color coding to help users determine how much competition each keyword has. You can watch my tutorial on how to find profitable keyword below!
5. Etsy Seller Handbook: Make sure to get yourself familiarize with Etsy by reading their seller handbook which gives you the best practices for successfully running your Etsy shop. I also suggest to joining Etsy success newsletter. You will receive weekly tips from top Etsy sellers on how to grow your shop.
The handbook is divided into different sections:
- Photography
- Shipping
- Legal
- Productivity
- Community
- Getting found
- Branding and marketing
- Prices, taxes, and finance
- Growth strategies
- Seasonal tips
What to consider when selling digital downloads?
1. Storage: Consider buying a hard drive for your computer since you will have a lot of digital files and it will start eating up the memory of your computer and slowing it down. I got my hard drive at Best Buy and it was only $79 for 1 TB. It’s up to you to decide which factors are most important to your needs. I personally wanted a hard drive that had a large memory for all my files and something I can carry with me everywhere. I like having the convenience of working anywhere.
2. Dropbox:You’ll need to find a storage service large enough for files that are too big to upload on Etsy. I currently use Dropbox since I can share my files with any user on any device. Dropbox offers 2GB of cloud storage for free and there is a monthly subscription if you required more storage. However, 2GB is sufficient to get started.
**PRO tip** When sending clients to download their files on Dropbox or any storage service include an instructional guide. Many people have never used these types of service and will not know how to download the file. Make sure to clearly specify that the file will need to be downloaded from a desktop or computer. (It does not work on mobile devices)
3. What to sell on Etsy? You have such a large selection of digital items that you can sell on Etsy.
Here is a list of the most common items that are sold on Etsy for digital downloads to help you get inspired:
- Wedding Invites
- Clipart
- Photography
- Party Decorations
- Coloring Pages
- Printable Artwork
- Collage Sheets
- Iron on Transfers
- Gift Tags
- Printable Stickers
- Printable Wine Labels
- Stationery Items
- Boxes & Packaging
- Editable Flyers
- Blog or Logo Designs
- Scrapbooking Papers
- Printable Planners
- Patterns
- Birthday Invites
4. Pricing your digital download: Another important factor to consider is pricing your digital downloads correctly. The price for a digital download versus an actual product that was made by materials and handmade will be a bit cheaper. The nice thing about digital download you will spend the initial time on the front end creating the product but you can sell it forever and unlimited times. That’s one of the reasons why selling digital downloads is a great source of passive income.
5. Avoid Infringement notice or getting your store shut down: You’ll see many stores on Etsy that are selling trademark items that they are not licensed to sell. For instance, many shops sell Disney items. They use the word Disney on their listing title, description, and even on their designs. This is a big NO NO unless you have a license to use it.If you get caught infringing another’s intellectual property (IP) it can be costly, not to mention you can have your Etsy store shut down.
If you’re creating a new design for your store and don’t know if a common phrase is a trademark it’s wise if you check with uspto.gov/trademarks search system to make sure that you are not violating any intellectual property.
I’ve also created a short tutorial on how to check for trademark, copyrights, or patent. Click below to watch the video!
6. License to sell: Make sure to take the necessary time to make sure you have permission to use graphics or fonts for re-selling purposes in your design. Anytime you purchase clip art or fonts read the terms and conditions to make sure that you can actually use them on your design for commercial purpose.
A great way to avoid any confusion is getting your graphics, fonts, or any other designs in markets sites such as:
CreativeMarket: You can buy handcrafted designs like vectors, patterns, icon, graphics, photoshop brushes, fonts, and much more with a built-in license.
For instance, you can buy this GIANT bundle of for only $23 and this includes commercial use, unlimited number of projects, and unlimited end products for sale.
Powered by Creative Market
The Hungry JPEG: is another market place that offers users thousand of premium graphic design resources available for instant download
The CraftBundles: offer a wide range of SVG images and DFX cutting files perfect for any craft graphics project.
7. Make it easy to use: Make sure to include an instructional guide with any information the customer might need after downloading the file.
For instance, I sell editable files using Adobe Acrobat Reader. I have listed everything the customer needs to know about the file on the listing description. The issue is many people don’t read the listing description and end up messaging you. Due to receiving so many messages, I now include an instruction guide with exactly what they have to do to edit the guide. This will help reduce messages and unnecessary bad reviews.
8. Search Results: Keep in mind when you publish a listing it usually appears in the search results within minutes, however from time to time it can take up to 24 hours for listings to be indexed into search results.
9. Display your design: Another thing you will need to get is what they call a “mock-up” to display your design. You can visit Creative Market to find all sorts of mockups for your design.
You will be able to all types of mockups for your artwork, fonts, wedding invites, birthday invites, and much more!
Powered by Creative Market
10. What files can you upload?Etsy allows you to upload up to five digital files. The largest size for each upload is 20MB. You can compress your files into zip files to be able to attach more digital downloads.
Etsy currently supports the following files:
Audio
- .mpeg
- .mp3
Image
- .gif
- .jpeg
- .png
- .tiff
- .bmp
Text
How To Make A Digital Video
- .txt
11. Write a killer description: The listing description plays a big role whether you will make a sale or not. The next step in this tutorial is writing a killer item description. You will need to describe precisely what you’re selling. For instance, a lot of my wedding signs I display my artwork with a mock-up of an easel.
How To Make A Digital Download For Etsy Facebook
I always make sure to mention in the listing description, props and frames are not included with the purchase. Even though I have this clearly stated in the description, I still receive messages asking me if the easel comes with the sign.
This will happen pretty often as part of selling online so don’t get frustrated. It can be confusing sometimes when buyers looked at the mock-up of the product and assumed they would get an easel, frame, or what’s in the picture we used to style the image.
I break down my listing into sections to clearly describe the product, what is included, how they will receive their digital product, our mission, printing process, refunds and exchanges, and terms of use.
Here is a sample of one of my listing description:
► Description ◄
Polaroid Guestbook Sign.
Sell Digital Files On Etsy
*No physical product will be shipped, frame and props are not included.*
► What’s Included ◄
You’ll receive 4 different sizes of the print:
*4”x6” inches, 300 DPI, High-Resolution, in JPG format
*5”x7” inches, 300 DPI, High-Resolution, in JPG format
*8”x10” inches, 300 DPI, High-Resolution, in JPG format
*11”x14” inches, 300 DPI, High-Resolution, in JPG format
Each JPG file is high-resolution (300 DPI), which will get you clean and clear beautiful prints.
► How to Order ◄
- Simply purchase the listing
- After your payment has been cleared you can download your instant download under purchases/reviews
- It’s that simple!
►Our Mission◄
We take pride in creating beautiful prints at an affordable price. If you need something custom made feel free to reach out to us and we will love to create a unique design for you.
►Printing Process ◄
The final project of the artwork will be determined by the quality of the printer and either the paper or card stock that you choose. Please keep in mind that colors on a monitor may vary slightly from how they appear in person or how they display on viewing device to another due to the color calibration of your device or monitor. For the most visually stunning final results, we recommend printing the pages using high-quality paper, such as card stock.
Please note, this listing is for an instant download, no print will be mailed.
*You can print at home, print shop, or online service such as the following:
*Vista Print
*Shutterfly
*Snapfish
Unlimited amount of copies can be made.
► Refunds and Exchanges ◄
Every digital and instant download purchase is non-refundable, as there is no way for me to tell whether you have printed the design. If you have any questions or concerns about your order, please feel free to reach out to us anytime.
► Terms of Use ◄
This artwork is copyrighted by Nancy Badillo Boutique. This purchase is strictly for non-commercial, personal use only. You may print and design in your home, business, or a public place but may not resell, reproduce, distribute by electronic means or profit in any way from the design.
***Pro Tip*** It’s important that you include any question the buyer might ask in the listing description. Due to the nature of selling digital downloads and a majority of people don’t read, make sure that you clearly state in the listing description that they are purchasing a digital download or instant download, and no physical item will be shipped to them. The biggest con of selling digital download is that people do not read what they’re buying then they message you upset that they have not received the item through the mail or open a case against your store.
If you cover all your basis even if the buyer opens a case against your store, Etsy will have your back and the case will eventually be closed.
12. Automatic Message: Lastly add a thank you message on your digital file section. After the buyer purchases from your shop, the message will appear on Etsy on the purchases and reviews section and they will also receive an email notification. I personally use the automated message to thank them for their business, I give instructions on how to download their digital files and request a review from them.
You can add the automated message by following these breadcrumbs: Settings > Info & Appearance > Message to buyers for digital downloads.
Conclusion
I hope this Etsy tutorial comes in handy to selling digital downloads. Make sure to subscribe to my blog to receive delightful emails on Etsy tutorials and how to build a thriving business! Leave any comments or questions you may have below!